Message from the President
Year in Review
Despite a somewhat volatile political backdrop and continued slow economy, Citizens National Bank experienced an excellent year in 2016. We have continued to show consistent asset growth and increased earnings. While our net interest margin continued to be under pressure from low interest rates and a flattening yield curve, our focus on decreasing operating expenses and increased loan growth has once again produced a record year.
Our strategy of relationship banking combined with real-time digital delivery of services has shown profitable results and will remain our primary focus as a bank. Some of the new products we introduced to support that strategy in 2016 included adding an online credit card application to our website and the introduction of our new app for managing debit cards called CardValet. This free app allows our customers to turn their debit card on and off in seconds and monitor its use through alerts in order to safeguard against fraud. We also began offering Positive Pay, a product that allows business customers to review and approve all checks written prior to them being cashed. The program automatically reviews items such as check amount and payee and flags items it feels may need further review. This product has already saved some companies thousands of dollars in potential fraudulent check activity.
Looking ahead to 2017 we have several new initiatives in the works including improving our retail loan origination process and offering payroll processing as a service for small business customers. We will also be offering instant issue of debit cards and credit cards right from our branches. This will allow new accounts to walk out the door with an active debit card they can use that same day. It will also make it much easier to replace a lost or stolen card.
We’re excited to see what the new year holds in store for our bank and its customers. Thanks for banking with us!