Message From the President
Year End Review and 2015 Projections
Similar to the prior five years of consistent growth in our Asset Size and Earnings, Citizens National Bank experienced another successful year in 2014. Our success is a result of doing the basics well and maintaining a strong customer service strategy. We remain profitable by maintaining a disciplined approach to cost control and we are proud that in 2014 we were once again rated a High Performance Bank by our industry peers. Organized as an ESOP company, the success of the bank is shared by all employees and is the cornerstone of our success.
We were able to expand into new markets including Defiance and Toledo in 2014 by offering competitive loan products while introducing new deposit services. An improved bill payment system and the addition of mobile deposit to our mobile banking app made it even easier for our customers to bank from anywhere. And we expanded our Online for Business packages to allow more businesses to take advantage of direct deposit, ACH and Wire capabilities from their place of business.
In 2015 we anticipate another challenging year for bank margins with a flattening yield curve but business should be positively influenced by the drop in commodity prices which will benefit retail sales. Capital spending and exports should decline early in the year with the increase in the value of the dollar but consumer spending should help the economy by year end.